In the prologue of my weight loss book, Reboot Your Body: Unlocking the Genetic Secrets to Permanent Weight Loss, under the heading, Someone Is Getting Rich While You Are Getting Fat, I wrote the following paragraph:
Today, Americans spend about $40 billion every year on diet products and weight loss programs. And we spend $117 billion or more annually on fast food. Nestle reported over $7 billion in world-wide candy bar sales in 2013, but wait! Nestle also reported nearly $12 billion in revenues under it’s “Nutrition and HealthCare” enterprise in that same year (Nestle owns the Lean Cuisine frozen entree and Boost nutritional beverage brands). Meanwhile, in 2012 Americans spent $176 billion on direct medical costs for the treatment of diabetes, just one of the diseases closely tied to obesity.
I pulled the figures on Nestle’s revenues from its 2013 annual report, but had I looked, I have no doubt I could have found similar data from any number of other food companies. If you’re someone who has struggled with weight gain and its associated adverse health effects, then I’m sure this information makes you angry. On top of that, when you consider that our current political system does more to support the bottom line of these corporations than it does to promote sound public health policy, your blood may really start to boil. Add to this the sad fact that most conventionally-trained physicians in the US receive only two hours of instruction on how nutrition may affect one’s health, and it’s easy to see why we find ourselves in the middle of an obesity epidemic. The social and cultural factors contributing to obesity are numerous and deeply imbedded into our every day lives
The picture is grim, but not hopeless. There is still someone who will stand up and take action, someone who truly has your best interest in mind. It’s not a nonprofit organization, or a political part,y or a clinic, or a fitness center. That someone is you. No one cares more about getting you unstuck from where you are and moving forward in the right direction than you do. There are a few quick-start tips I can give you to get you on your way.
1. Start Paying Attention
Be aware of when you are being marketed to. Commercials, magazine ads, billboards and even the smells wafting from restaurants and coffee shops are all designed to make you eat (or drink) impulsively, whether you’re actually hungry or not. By merely bringing awareness to these moments, you set yourself up to make a better informed, more rational decision.
2. Get Others Involved
Letting others know that you’re making an effort to lose weight is one of the most important things you can do. Even if they don’t join or directly support your efforts, by simply not serving as a source of temptation or bad influence, they will be doing you a huge favor. Tell friends, family members, coworkers and even your boss. This will also provide you with an added layer of accountability, ensuring that you’re on your best behavior more often.
3. Stop Chasing Quick Results
One of the most disastrous things you can do to your body is to engage in yo-yo dieting. Losing and regaining large amounts of weight is damaging to your metabolism, bad for your self-confidence and even harmful to your health. Stop looking for miracle diets and start adopting small but lasting changes. Build on those changes over time, and before you know it, you’ll start seeing real, permanent results.
If you’re ready to make a change and to start being your own best advocate for your health and wellbeing, I’ve written a comprehensive step-by-step guide to help you do just that. Learn more at RebootYourBodyBook.com or by following us on Facebook.